This is a personal project in which I was tasked with developing a promotional animated video for a business concept within an industry of choice. 

Drawing inspiration from my hometown, Hội An, the project aims to celebrate and promote its rich culinary and cultural heritage.

Hội
is a rising restaurant based in Melbourne that reimagines contemporary Vietnamese cuisine through the lens of its founder’s roots in Hội An.

Starting as a home-based food venture, Hội bridges tradition and innovation by serving authentic flavors with a modern twist, connecting diners to the heart of Vietnamese culture.
Beyond crafting high-quality, memorable dishes that keep guests coming back, Hội seeks to embrace a bold and energetic creative direction to captivate its core audience: adventurous young food lovers eager to explore bold flavors and unique dining experiences.

Every meal at Hội is portrayed as a multisensory journey. From vibrant tastes that awaken the palate to enticing storytelling that imaginably transports diners to the streets of Hội An, this approach transforms traditional dining concept into an evocative experience, which reflects the restaurant’s spirit and creative vision.

To watch the full video, please click here.

Animated logo
The name Hội is derived from Hội An—a historic Vietnamese town renowned for its charm and culinary richness.

Hội also evokes the idea of coming together, symbolizing a welcoming space where diners gather to enjoy authentic Vietnamese cuisine




Ken Do kenddo16@gmail.com Melbourne, VIC